Alex Mari Photography
Alex Mari Photography
If you’re following us on Instagram, chances are you’ve seen some of Alex’ amazing work passing by! Enjoy her interview!
Tell us about yourself!
I’m the owner of a bicoastal wedding & editorial photography studio! Essentially it means that I jump between the east and west coast throughout the year ( I grew up in So Cal, and live in Lynchburg VA currently)! I’ve been a professional photographer for eight years, and a wedding photographer for five, and am so grateful for the fact that I get to create art each day for my job.
What makes your business unique, different or special?
My work is deeply inspired by my love for where I grew up – the ocean, warm rolling golden hills, sunshine – all of the things we know and love CA for! I incorporate an editorial style into my work, whether I’m creating a brand campaign or capturing a wedding – offering something special to the modern client or couple who appreciates the subtly of a refined aesthetic.
How do you support your lifestyle when you have less weddings than expected for the year?
Since a lot of our weddings for the year have been pushed back, I’ve been investing most of my time into creating content and education or working one-on-one with other photographers who want to learn and grow in the industry. And under usual circumstances, I’m shooting several editorials & smaller sessions throughout the year in addition to weddings!
If you had one piece of advice for couples looking for a wedding photographer, what would it be?
Your wedding photos will become such a cherished possession, so it’s important that you absolutely love your photographer’s work and feel like it speaks to you personally! I know it can be overwhelming when you’re first planning your wedding to look through countless photographers and try to decide what suits you best. But I’d encourage couples to sit down together and take some time to look through several styles of wedding photography and identify what stands out to you! A more dramatic, somber, documentary style? A colorful, joyous representation of the day? And once you decide on those things, don’t compromise. Take the time to find a photographer who you are completely confident will create images you’ll fall in love with. The biggest mistake would be to hire any photographer and hope that they’ll match the style in your mind’s eye, and unfortunately will only be a set up for unmet dreams and expectations.
If you weren’t shooting weddings, what would you be doing for work?
Exploring a new start up venture! As much as I love expressing myself artistically, I’m also a huge business nerd and love the excitement of building something from the ground up!
What do you think makes a photograph good?
A really powerful image conveys a powerful feeling. Think back on the photos you have from your lifetime. Which ones mean the most to you? I personally find that images which are tied to a moment rich with emotion or feeling usually mean the most to me. You could take the most beautiful portrait in the world, but if you didn’t feel amazing in that image, you’ll never truly love it. I have scratched up polaroids that are incredibly meaningful to me, simply because I know how happy I felt when the image was taken and looking at those photos instantly can bring back all of the sweet emotions.
What is a business mistake you made?
What do you think makes an image award winning?
I believe an image that is either awe inspiring, or an image that conveys emotion and a story, are what makes an award winning image. The photograph needs to speak for itself. It could be an image that causes the viewer’s jaw to drop because of the unique setting, the way that it was captured, the subject matter, etc. Or it could be an image that draws you in as though, you the viewer, are a part of the story – a grandmother crying as her grand daughter slips into her wedding gown, or a bride and groom struck with tear-filled laughter after their recessional.
Do you have advice for new photographers?
The best thing you can do is to keep shooting. Shoot as much as you can. Try new techniques, learn your settings, learn your light. Practice, practice, practice. It’s not the most attractive advice, but there’s no teacher like experience.
What’s something people need to understand about photography?