Winner interview: Urban Fig Photography

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Winner interview: Urban Fig Photography

We are very excited to share an interview with award winner Jete Devisser from Urban Fig Photography with you! Her photograph (above) won first place in the detail category. And on top of that she is a runner-up in the photojournalism category and finalist in the engagement category!

Tell us about yourself! 

Well, for starters, I get super awkward when I have to talk about myself. And I’m intimidated by groups of people where I know no one. Unless I’m working!! But to people that know me well, I can be somewhat obnoxious, pretty loud, and I love to laugh. A LOT. I’ve been married to my high school sweetheart since I was 20, and we have 3 amazing, yet bizarre, little humans together. I’m probably the hardest person on the planet to offend, and always try to find the bright side of every situation.

What makes your business unique, different or special?

I think all photographers are unique, different and special, because as humans, we are all unique!! If I was to re-phrase the question to, “why would someone hire you over someone else?” I’d probably say, because I’m dang good at what I do and I run a legitimate business, but I have a shit-ton of fun while I’m doing it! I focus more on capturing your connection and your genuine personalities and less on the conventional “strappings” of the wedding itself.

How do you support your lifestyle when you have less weddings than expected for the year?

I’d curl up in bed, eat ice cream and watch Netflix. And then I’d brainstorm a new idea and go after it! I do photography workshops and also shoot other genres besides weddings.

If you had one piece of advice for couples looking for a wedding photographer, what would it be?

To me, the most important thing about a photograph is to ensure that the person captured is done so in a genuine way. So find a photographer that you can relate to personally, which will allow you to trust them, which will result in you and your partner being relaxed and your photos to feel authentically “you”.

If you weren’t shooting weddings, what would you be doing for work?

I’d retire early and travel the world – hopefully my kids can support me 😛 That’s pie in the sky obviously. I’ve always been intrigued by emergency medicine, but I’m in my 30s, and am not sure I’d want to commit to all the schooling required. So I’m sticking to my original plan of retirement and travel.

What do you think makes a photograph good?

If I can feel something when I look at it.

What is a business mistake you made?

Mistake?! Me?! Neverrrrr. Just kidding; I’ve made tons. I’ve spent money on useless advertising streams, I’ve bought gear that I never use, I’ve been to workshops that were completely pointless. But I don’t have a ton of regrets. I wasn’t only learning photography, I was learning how to run a business. And I’m happy to make mistakes and grow from them.

What do you think makes an image award winning? 

Fantastic use of light, interesting composition and movement and/or emotion.

What’s something people need to understand about photography?

Two things. One, that it’s a business, and there is a lot that goes on behind the scenes and we have to price for all of that accordingly. And two, that each photographer is going to have a different way of capturing your day; do your research to find the best fit for you and your significant other!

Anything else you’d like our readers to know? 

I love coffee. And tacos. Yes, I’m basic like that.

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West Coast Wedding Awards is an awards program for photographers residing on the west coast of Canada and USA.


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